Whisk away the impurities that can weigh down hair and make it lifeless with this deeply cleansing shampoo. A rejuvenating “must-have” product for all hair types, it leaves both the hair and scalp feeling fresh and renewed. 120ml. Made in USA. Detoxifies. Resets. Clarifies.Virtue® Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku® designed to be hair’s weekly detox. Formulated to gently remove excess oil, product residue, and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster. Formulated with revolutionary damage-repair protein Alpha Keratin 60ku®, this product not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. For all hair types. Charcoal Powder: Extracts oil and impurities for removal during shampooing. Hops Extract: Provides a purifying and astringent effect on scalp. Coconut Fatty Acid Blend: A blend of gentle cleansers derived from coconut oil that also have moisturizing benefits. Virtue® has cracked the code for healthy hair. Virtue products address the cause — so that no matter what your hair “type,” you’ll get healthier, more beautiful hair. With Alpha Keratin 60ku®, a patented, self-regulating protein recognized by the hair as its own, Virtue targets and treats the underlying damage — the root cause of every major hair issue. This brand is part of BEAUTYSPACE, the ultimate curator of the world’s most in-demand beauty and icons of the future. BEAUTYSPACE brings the very best in beauty to Hudson's Bay. Within our carefully crafted assortment, you will find an edit of the most innovative and sought-after skincare, haircare, makeup and lifestyle products from around the world.