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Public Relations For Management Success by Frank Jefkins, Hardcover | Indigo Chapters
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Coles
Public Relations For Management Success by Frank Jefkins, Hardcover | Indigo Chapters
From Frank Jefkins
Current price: $207.50
Coles
Public Relations For Management Success by Frank Jefkins, Hardcover | Indigo Chapters
From Frank Jefkins
Current price: $207.50
Loading Inventory...
Size: 1 x 8.5 x 1
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Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Successdefines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples. | Public Relations For Management Success by Frank Jefkins, Hardcover | Indigo Chapters