Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological Processes in Social Media: Why We Clickexamines both the positive and negative psychological impact of social media use. The book covers a broad range of topics such as research methods, social influence and the viral spread of information, the use of social media in political movements, prosocial behavior, trolling and cyberbullying, friendship and romantic relationships, and much more. Emphasizing the integration of theory and application throughout, Psychological Processes in Social Media: Why We Clickoffers an illuminating look at the psychological implications and processes around the use of social media. Each chapter starts with a contemporary real-world example illustrating the main point of the chapterIntegrates research from the psychological sciences, mass communication and media studiesExplores emotional contagion, memes, misinformation, aggression, social identity, and relationshipsIncludes sections on gender differences in social media useHighlights the positive and negative psychological impact of social media useCultural differences in social media use featured as a cross-cutting theme in the book | Psychological Processes In Social Media by Rosanna E. Guadagno, Paperback | Indigo Chapters