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You've read the books. Taken the courses. Made the plans. So why does lasting change still feel just out of reach?
It isn't a lack of discipline or intelligence. Most people try to change their results without changing their identity — chasing new strategies while their nervous system stays locked in survival mode. You can't perform your way out of a life built on protection, fear, and old patterns. You have to become someone new.
In Primal to Powerful, Gregg Goodmanson tells the story that started it all: waking up certain he was dying, only to discover the problem was never his heart — it was how he'd been living. What followed wasn't a search for a better strategy, but for a bigger self. That search became this book.
At its core is the 8-Stage Identity Shift Process — a clear, progressive path that works with your nervous system instead of against it: Awaken. Release. Forgive. Anchor. Choose. Act. Integrate. Flourish.
Each stage moves you from primal patterns — bracing, performing, playing small — into a genuinely more powerful way of living. You'll bring hidden fears into the light, put old labels on trial, forgive what's kept you tethered to the past, build presence and nervous-system regulation, define the future identity you're stepping into, and turn it all into small, repeatable action that compounds.
This isn't about becoming someone you're not. It's about becoming more fully yourself — free from the fears and protective patterns that have kept you stuck.
If you're tired of knowing what to do and still feeling held back, Primal to Powerful shows you the deeper shift that finally makes change stick — and the momentum that follows when instinct becomes your ally instead of your cage.
You've read the books. Taken the courses. Made the plans. So why does lasting change still feel just out of reach?
It isn't a lack of discipline or intelligence. Most people try to change their results without changing their identity — chasing new strategies while their nervous system stays locked in survival mode. You can't perform your way out of a life built on protection, fear, and old patterns. You have to become someone new.
In Primal to Powerful, Gregg Goodmanson tells the story that started it all: waking up certain he was dying, only to discover the problem was never his heart — it was how he'd been living. What followed wasn't a search for a better strategy, but for a bigger self. That search became this book.
At its core is the 8-Stage Identity Shift Process — a clear, progressive path that works with your nervous system instead of against it: Awaken. Release. Forgive. Anchor. Choose. Act. Integrate. Flourish.
Each stage moves you from primal patterns — bracing, performing, playing small — into a genuinely more powerful way of living. You'll bring hidden fears into the light, put old labels on trial, forgive what's kept you tethered to the past, build presence and nervous-system regulation, define the future identity you're stepping into, and turn it all into small, repeatable action that compounds.
This isn't about becoming someone you're not. It's about becoming more fully yourself — free from the fears and protective patterns that have kept you stuck.
If you're tired of knowing what to do and still feeling held back, Primal to Powerful shows you the deeper shift that finally makes change stick — and the momentum that follows when instinct becomes your ally instead of your cage.
Find everything in-store including new, used and children’s books, music, movies, games and toys. Visit Coles today to find the perfect gift, or a novel for yourself. COVID-19 UPDATE: Open | Regular Centre Hours
