Selling more but still not earning enough? You're not alone — and it's not your sales. It's your pricing. Pricing for Profitability is a heart-led, hands-on workbook created especially for bakers, chocolatiers, and artisan food makers who pour love into every order… and still feel like they're barely breaking even. If you've ever looked at your bank account after a full week of baking and thought, "How is this possible?" — this is for you. Inside, we uncover the quiet ways your profit slips through the cracks: Undercharging Not including your time Ignoring spoilage, wastage, and packaging Pricing like you're competing with supermarkets (you're not) Through real stories, honest breakdowns, and step-by-step exercises, you'll learn to: Track ingredient, labour, overhead, and packaging costs clearly Include hidden expenses — like spoilage, admin time, and equipment wear Set prices that support your life, not just cover your costs Let go of guilt and price what your work is truly worth Use your product presentation, brand, and service to justify a premium And here's where it gets exciting: You'll also discover how to use modern tools (like ChatGPT and Canva) to make pricing, admin, and marketing feel easier — even if you're not "techy." Learn how to: Draft product descriptions, quote replies, captions, and emails in minutes Use AI-enhanced spreadsheets to simplify costing and profit tracking Create label-ready visuals, ingredient lists, and social media graphics Save time on admin with smart templates for quotes, orders, and follow-ups Generate story ideas and reels content that actually converts This isn't just a guide. It's your permission slip to stop running a charity — and start running a business. No fluff. No overwhelm. Just practical, emotional, and sustainable tools to help you price with confidence. Because you can be kind and still charge properly. You can be generous and still profitable. You can bake with heart and build a business that honours your worth. Let's do it — one page, one price, one belief at a time.