Empowering, customizable, and backed by organizational research, this book introduces the PROACTIVE work design model and diagnostic tool to help organizations create optimal conditions for proactivity at work to flourish. The pressures and expectations of 21 st -century life have led to short-term, reactive behavior in the workplace, however, long-term business success relies on proactive behavior, which is self-directed, future-focused, and change-orientated. But proactivity does not occur in a vacuum - it is a complex, social process heavily affected by contextual and situational factors. With its distinct and flexible design model, this book solves the problem of 'how' to create the optimal conditions for proactivity at work to flourish, and to drive sustainability and competitive advantage. And its diagnostic feature recognizes that readers are time-pressured and may already be doing some things well within their organizations, so it offers a solution to their problems without having to read the entire book before they can start making a difference. Uniquely, this book recognizes how important it is for leaders to shape the work environment and to be a positive role model to stimulate employee proactive behavior. Intended as a practical resource, this book provides a range of evidence-based tools and techniques and includes insightful case studies that will be useful for leaders, managers, HR professionals, OD practitioners, and consultants who want to drive proactive behaviors within their organizations.