"The Power of Persuasion" looks at how the New Right came to power in Ontario by using lessons learned from its successes in other countries (namely Great Britain, the US and New Zealand), to gain public consent for policies that were economically and socially harmful. Author Kirsten Kozolanka contends that this New Right trajectory is neither haphazard nor narrowly constructed, but purposeful in its use of sophisticated communications tools-advertising, polling and marketing-but also by closing down government information channels in a war of persuasion and limitation that contained, controlled and confused both the media, and political and public opposition.