How does a banner go from 26 independent pharmacists in Atlantic Canada to 1100+ across the country and $3 billion in retail sales? With a bit of guts, powerful relationships with people around Canada, and a steadfast focus on what matters: making things better for their members. Calvin LeRoux, co-founder and long-time CEO of PharmaChoice Canada, recounts what led to those 26 independents banding together and the birth of a major player in the Canadian pharmacy industry. There would be some teething issues, of course-for example, the fact that their initial budget needed 40 pharmacies to sign on, not 26-but the results speak for themselves. The story of PharmaChoice Canada is one for the history books, and chapter one begins here: with one unpretentious salesman, his hardheaded pharmacist friends, their determined egalitarianism, and an idea that would end up so much bigger than any of them could have imagined.