How many of us have paid more for that carton of milk or package of chicken in the grocery aisle simply because of the insignia gracing the front of the package? Organic...non-GMO... All Natural. In recent years, marketing and advertising efforts have driven consumers to select food, not based on quality or taste, but on its status. As the average American today is four generations removed from the farm, it is no wonder that we look to others to help us decide what food is best, healthiest, safest...even the most sustainable. Peeling Back the Labels invites the everyday consumer to engage in a thought-provoking and timely discussion about how the food we eat is produced. We will explore the evolution of our food production systems and you will be challenged to ask yourself whether there is legitimacy in the purported benefits of organics and non-GMOs. As we face the seemingly daunting task of sustainably feeding our planet in the decades to come, it is incumbent upon all of us to be more informed consumers and reconnect to our agricultural roots.