Product

Look no further for your go-to, everyday vegan hydrating shampoo with Alterna My Hair My Canvas Me Time Everyday Shampoo. Formulated with sustainably-sourced Vegan Botanical Caviar and Water Lily Extract to improve manageability for soft and supple hair, and smooths the cuticle for increased bounce and shine. This gentle, colour-safe shampoo enhances shine, increases smoothness and restores hair to its natural, healthy state.

• Vegan
• Gently cleanses and hydrates
• Smoothes hair to provide softness and shine
• Leaves hair supple with improved manageability
• Improves overall radiance of hair
• Safe for colour-treated hair

Who is it for?

• Dry, Frizzy Hair

What does it do?

• Gently cleanses and hydrates
  
• Smoothes hair to provide softness and shine
• Leaves hair supple with improved manageability
• Improves overall radiance of hair
• Safe for colour-treated hair

How-To

• Massage shampoo throughout wet hair
• Rinse thoroughly

The Brand

We believe that hair care is self-care. My Hair. My Canvas. is the newest expression of Alterna Haircare’s transformational experience. Alterna's high-performing, versatile products turn the everyday act of washing your hair into moments of self-kindness. Featuring transformative textures and the benefits of Vegan Botanical Caviar, our vegan formulas elevate your haircare routine and make it fun and effortless to create customizable, beautiful looks.

Transformation After Just One Use | Since 1997, Alterna has pioneered “Alterna-tive” luxury haircare. They believe that you shouldn’t have to choose between clinically proven, salon-tested results and pure ingredients. A trailblazer in the world of luxury haircare and styling, they have always been about purity and innovation inspired by skincare science.

Ingredient List

WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM BENZOATE, POTASSIUM SORBATE, COCAMIDE MIPA, PEG-200 HYDROGENATED GLYCERYL PALMATE, PEG-7 GLYCERYL COCOATE, CAULERPA LENTILLIFERA EXTRACT, LILIUM CANDIDUM FLOWER EXTRACT, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, DISODIUM EDTA, BUTYLENE GLYCOL, LACTIC ACID, STEARETH-4, FRAGRANCE (PARFUM), BENZYL BENZOATE, BENZYL SALICYLATE, LINALOOL, CITRAL, GERANIOL, LIMONENE, EUGENOL, HEXYL CINNAMAL, CITRONELLOL.