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Coles Multimodal Practices Higher Education: Analyzing and Teaching Diverse Genres at Village Green Shopping Centre in Vernon, BC
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Featuring perspectives from established and emerging scholars, this collection examines the intersection of multimodality and genre in higher education. Given the growing prevalence of multimodal genres, this book presents a range of studies to support researchers and educators in analyzing and teaching multimodal genres. The first section highlights empirical studies exploring different features of multimodal genres commonly used in higher education, such as tweetorials, presentations, and digital videos. The second section spotlights pedagogy through studies on teaching multimodal genres in a variety of higher education classroom contexts. Taken together, this volume sets out a new research agenda for multimodal genre studies, one which brings together analysis and implementation to foster a better understanding of multimodal genre pedagogies on learning. This book will appeal to students and researchers in fields such as applied linguistics, composition, second language writing, and English for Academic Purposes, as well as those interested more broadly in multimodality in higher education.
Featuring perspectives from established and emerging scholars, this collection examines the intersection of multimodality and genre in higher education. Given the growing prevalence of multimodal genres, this book presents a range of studies to support researchers and educators in analyzing and teaching multimodal genres. The first section highlights empirical studies exploring different features of multimodal genres commonly used in higher education, such as tweetorials, presentations, and digital videos. The second section spotlights pedagogy through studies on teaching multimodal genres in a variety of higher education classroom contexts. Taken together, this volume sets out a new research agenda for multimodal genre studies, one which brings together analysis and implementation to foster a better understanding of multimodal genre pedagogies on learning. This book will appeal to students and researchers in fields such as applied linguistics, composition, second language writing, and English for Academic Purposes, as well as those interested more broadly in multimodality in higher education.
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