This book examines the politics involved in the mobilization of the Latinx vote in America. Delving into the questions of race and identity formation in conjunction with the role of communication media, the author discusses the implications for Latinx voters and their place in the American political and racial system. Utilizing an in-depth study of the mobilizing efforts of national Latinx groups, along with a rigorous analysis of online media, news media, and electoral results, this book discusses: How the old notions of white and black America clash with the growing focus on Latinos How political organizers develop and use messages of racial solidarity to motivate people, what technologies are at their disposal, and what their use means How the study of new media is vital to exploring race in the 21 st century, and why communication cannot ignore the racial legacies of the 20 th century Theoretically located in between the fields of communication and racial/ethnic studies, this book will be of great relevance to scholars and students working in the field of communication studies, political communication, Latinx studies, and sociology.