Our ethically and sustainably-sourced all-purpose rub delivers a perfectly balanced flavor, with NO MSG, additives, fillers, or artificial ingredients. Crafted in small batches in the USA, it's made with 100% pure, clean ingredientsideal for both vegans and carnivores.This versatile rub enhances all proteins and vegetables, whether grilled, smoked, baked, or fried. From tri-tip and steaks to burgers, chicken, eggs, and veggies like asparagus and zucchini, it never overpowers but complements and elevates the natural flavors of your food.