From the 327 Collection. From the rollout of technological advancements like improved cushioning and specialized outsole construction to the introduction of the iconic 'N' logo, the 1970s were a pivotal time in new balance’s history. The 327 boldly reimagines the brand’s running heritage, with a contemporary-minded reworking of classic design elements that, individually, would be considered hallmarks of `70s simplicity. With an angular reworking of the aerodynamically minimalist wedge silhouette, asymmetrically applied, oversized 'N' branding, and a wraparound, trail-inspired lug outsole, the 327 sheds new light on the `70s as an era of innovation.