Part I: The Nature and Business of Media  1. Understanding Mass Media, Convergence, and the Importance of Media Literacy  2. Making Sense of Research on Media Effects and Media Culture  3. The Business of Media  4. Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications  5. Controls on Media Content: Government Regulation, Self-Regulation, and Ethics  Part II: The Media Industries  6. The Internet Industry  7. The Book Industry  8. The News Industry  9. The Magazine Industry  10. The Recording Industry  11. The Radio Industry  12. The Movie Industry  13. The Television Industry  14. The Video Game Industry