IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS?Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations, industry experts offer \"been there/done that\" tips, resources and guidelines on how to: .Make influential connections. Become sound-bite savvy. Endear yourself to reporters. Survive awkward moments. Use social media wisely. Manage a cost-effective campaignLooking for that portal to media magic? It's right here in your hands. | Media Magnetism by Christina Hamlett, Paperback | Indigo Chapters