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Coles Mastering Software Product Management at Village Green Shopping Centre in Vernon, BC
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A Guide to Conceiving Products for Sustained Competitive Advantage.
Key Features
● Step-by-step framework for building competitive, market-driven products.
● Practical guidance on strategy, pricing, user experience, and agility.
● Proven techniques to handle competition, compliance, and intellectual property.
Book Description
Product management is the backbone of successful businesses, bridging strategy, innovation, and execution. Mastering Software Product Management takes a goal-driven approach to product management, helping readers understand how software products create differentiated value while reducing costs. It explores the external forces shaping business success-industry rivalry, bargaining power of buyers and suppliers, new entrants, and substitutes-and provides a strategic framework to achieve sustained competitive advantage.
Readers will learn how to build processes that counter these challenges. A strong product vision can outmaneuver competition, value-based pricing and a seamless user experience can convert buyers into loyal customers, and well-structured contracts can align supplier expectations. Protecting intellectual property strengthens innovation, while compliance standards create barriers against substitutes. Engaging teams with agile practices ensures smooth execution and long-term product success.
Rather than prescribing rigid processes, this book helps readers recognize the necessity of product management and develop their own strategies. By identifying core strengths and aligning them with business objectives, readers will gain the tools to build market-leading products and drive sustained growth.
What you will learn
● Decode the external forces that shape market competition and strategy.
● Craft a compelling product vision that drives business success.
● Turn buyers into loyal customers with pricing and user experience.
● Secure vendor accountability with well-structured contracts.
● Strengthen market position through intellectual property and compliance.
● Align teams and accelerate execution with agile product management.
Table of Contents
The Practice of Product Management
Strategy
Product Vision
Customer
Pricing
User Experience
Contracts
Intellectual Properties
Compliance
Agile Process
People
Epilogue
Index
A Guide to Conceiving Products for Sustained Competitive Advantage.
Key Features
● Step-by-step framework for building competitive, market-driven products.
● Practical guidance on strategy, pricing, user experience, and agility.
● Proven techniques to handle competition, compliance, and intellectual property.
Book Description
Product management is the backbone of successful businesses, bridging strategy, innovation, and execution. Mastering Software Product Management takes a goal-driven approach to product management, helping readers understand how software products create differentiated value while reducing costs. It explores the external forces shaping business success-industry rivalry, bargaining power of buyers and suppliers, new entrants, and substitutes-and provides a strategic framework to achieve sustained competitive advantage.
Readers will learn how to build processes that counter these challenges. A strong product vision can outmaneuver competition, value-based pricing and a seamless user experience can convert buyers into loyal customers, and well-structured contracts can align supplier expectations. Protecting intellectual property strengthens innovation, while compliance standards create barriers against substitutes. Engaging teams with agile practices ensures smooth execution and long-term product success.
Rather than prescribing rigid processes, this book helps readers recognize the necessity of product management and develop their own strategies. By identifying core strengths and aligning them with business objectives, readers will gain the tools to build market-leading products and drive sustained growth.
What you will learn
● Decode the external forces that shape market competition and strategy.
● Craft a compelling product vision that drives business success.
● Turn buyers into loyal customers with pricing and user experience.
● Secure vendor accountability with well-structured contracts.
● Strengthen market position through intellectual property and compliance.
● Align teams and accelerate execution with agile product management.
Table of Contents
The Practice of Product Management
Strategy
Product Vision
Customer
Pricing
User Experience
Contracts
Intellectual Properties
Compliance
Agile Process
People
Epilogue
Index
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