When asking people in product management about one thing they find difficult in their work, a typical answer is: "saying no". Saying no effectively is not as easy as it seems and can't be done in the same way all the time. In fact, saying no sometimes seems like an impossible thing to do. Saying no often as a product owner or product manager means you're saying yes to the right things. An essential skill to increase your effectiveness in stakeholder management.How do you deal with your stakeholders? How can stakeholder management be done effectively? And how do you say no? These and other questions are answered in this book; Master the Art of No. The many practical examples and insights, which the authors draw from their many years of experience as product managers, professional trainers and consultants, offer you valuable tips and tools in order to take action in the area of stakeholder management.Are you not a product leader, product manager or Product Owner, but do you want to become more effective in stakeholder management? Even then this book is an absolute must read!