Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview ofmass communication theory to the present, offering thorough, up-to-date, and effective coverage of both social science and cultural theories. | Mass Communication Theory by Stanley J. Baran, Paperback | Indigo Chapters