Author is working with the team at Vickie Nickel & Associates. Marketing Plan: Build an email list. Create a dedicated book sales page. Create a Media Kit Additional Website & Blog Updates: Update all Owned Profiles & Bios. Update all online (and offline!) profiles to include a mention of the book. Social Media: Facebook, Twitter, LinkedIn Develop Launch Team Public Relations: Solicit interviews with all Media contacts. Write and distribute Press Release. Solicit Guest Blog Posts, Giveaways. Create a list of high profile (and mid-profile blogs) in non-profit niche to reach out to regarding guest posting and giveaways on their sites. Write standard pitch letter for each. Send pitch letters via email and follow up to confirm guest post and/or contest. Write guest posts. Submit guest posts to bloggers, with a requested post date the week of the book launch. Provide review / giveaway copies for contests. Follow-up and ask for Amazon reviews. Launch: 2 weeks prior to launch ---2 weeks after launch Goal: Concentrate all media efforts to launch in the same 7-10 day time frame for broad coverage and increased visibility. Pre-Launch Bonus Offer: Create a bonus downloadable product free for anyone who orders book during the first week of launch. (ex: summary of book content, printable poster of top tips, etc). Create blog post and social media posts. Create submission form for purchasers to send you their email and copy of receipt. Set to send free bonus as an autoresponder. Earned Media Conduct Virtual Book Launch Party Conduct Live Book Launch Events Owned Digital Spaces Post-Launch to leverage book to promote services, speaking engagements and product packages.