The following text field will produce suggestions that follow it as you type.

Loading Inventory...

Coles

Marketing And Globalization by Aurélia Durand, Hardcover | Indigo Chapters

From Aurélia Durand

Current price: $266.50
Marketing And Globalization by Aurélia Durand, Hardcover | Indigo Chapters
Marketing And Globalization by Aurélia Durand, Hardcover | Indigo Chapters

Coles

Marketing And Globalization by Aurélia Durand, Hardcover | Indigo Chapters

From Aurélia Durand

Current price: $266.50
Loading Inventory...

Size: 1 x 9 x 2.78

Buy OnlineGet it at Coles
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world. Durand's unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they'll use in the real world. This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry. | Marketing And Globalization by Aurélia Durand, Hardcover | Indigo Chapters

More About Coles at Village Green Shopping Centre

Find everything in-store including new, used and children’s books, music, movies, games and toys. Visit Coles today to find the perfect gift, or a novel for yourself. COVID-19 UPDATE: Open | Regular Centre Hours

Powered by Adeptmind