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Coles

Market Management And Project Business Development by Hedley Smyth, Hardcover | Indigo Chapters

From Hedley Smyth

Current price: $266.50
Market Management And Project Business Development by Hedley Smyth, Hardcover | Indigo Chapters
Market Management And Project Business Development by Hedley Smyth, Hardcover | Indigo Chapters

Coles

Market Management And Project Business Development by Hedley Smyth, Hardcover | Indigo Chapters

From Hedley Smyth

Current price: $266.50
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Size: 1 x 9.19 x 1.55

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Market Management and Project Business Developmentis a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project's lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry. | Market Management And Project Business Development by Hedley Smyth, Hardcover | Indigo Chapters

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