Bruce Poon Tip reveals how he dovetailed his entrepreneurial drive, extraordinary customer service, and desire to give back to society into becoming the world's largest and most successful adventure travel agency. Much in the same vein as Zappos.com CEO Tony Hsieh's book Delivering Happiness , Looptail tells the extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, a highly-successful travel adventure company. Along the way, he reveals his unusual management secrets that not only keep his employees fully engaged but also keep his customers extremely happy.