London Couture 1923–1975 is the first book to examine, in detail, the luxurious garments produced by the rarefied London couture industry—from lavish ball gowns to sharply tailored suits, by way of spectacular royal dress—as well as the designers who conceived them, their clients, and the prestigious publications that promoted the “London Look” to the world. Experts have delved into the archives of prestigious designers, textile suppliers, and fashionable journals to bring together this pioneering study of the London fashion houses of the early-to-mid 20th century, renowned for their craftsmanship and attention to detail. A wealth of images supports the extensive research—from beautiful features by celebrated photographer Norman Parkinson to the elegant illustrations of Francis Marshall, previously unseen garments, and historical photography that documents the houses of the great designers. This academically rigorous and beautiful publication is an original and essential statement on a crucial chapter in fashion.