In the very beginning there was the idea for a book on the visual culture around techno music and the entrepreneurial spirit to make this book happen without being a company, publisher or even having much of a budget. The book was called "Localizer 1.0" and once it was printed it became obvious that there was interest - or in other words a market - for this kind of content and a fresh approach to it. Based on that feedback and potential, Gestalten was founded as a company.