NATIONAL BESTSELLER and KOBO EMERGING WRITER PRIZE FINALISTCreativity is in everyone’s DNA, not a select few. We all start our lives as creative beings but for many that spark becomes lost over time. How do we jump-start this process as adults? What does it means to be a creative person? How do we follow through with our ideas and turn them into tangible outcomes?Award-winning musician and founder of CloudID Creativity Lab David Usher believes we just need the right tools to help us reconnect with our imaginations in our day-to-day lives whether in the head office, the home office, or the artist’s studio. Usher empowers readers to achieve more “aha" moments through two cornerstone principles of creativity: freedom and structure. Using a mix of personal anecdotes and professional examples from the worlds of industry, technology, science, music, and art, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. The dynamic full-colour design includes photographs, artwork and illustrations, as well as action pages to help readers start cultivating the habit of documenting their ideas for future execution. Based on Usher’s wildly popular speaking engagements, Let the Elephants Run is the essential guidebook to reigniting and nurturing our creativity in accessible and productive ways. | Let the Elephants Run by David Usher, Hardcover | Indigo Chapters