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Legends and Soles: The Memoir of an American Original
Coles
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Legends and Soles: The Memoir of an American Original in Vernon, BC
By None
Current price: $36.99

Coles
Legends and Soles: The Memoir of an American Original in Vernon, BC
By None
Current price: $36.99
Loading Inventory...
Size: Hardcover
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The gripping and eye-opening sports marketing memoir from the “Savior of Nike” and the man who discovered Michael Jordan, Sonny Vaccaro. Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides context and truth to the sensational media stories and headlines, including:
Vaccaro’s pivotal role in the never-before-told story of the courting and signing of Michael Jordan
How Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archrival Adidas on a RICO charge of corporate espionage
His close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady, and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown
The high stakes drama behind the O’Bannon lawsuit that changed the entire landscape in college sports
Filled with in-depth stories illuminating the behind-the-scenes world of the shoe wars, Legends and Soles is the long-awaited memoir of a giant of American sports and a marketing genius.
The gripping and eye-opening sports marketing memoir from the “Savior of Nike” and the man who discovered Michael Jordan, Sonny Vaccaro. Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides context and truth to the sensational media stories and headlines, including:
Vaccaro’s pivotal role in the never-before-told story of the courting and signing of Michael Jordan
How Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archrival Adidas on a RICO charge of corporate espionage
His close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady, and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown
The high stakes drama behind the O’Bannon lawsuit that changed the entire landscape in college sports
Filled with in-depth stories illuminating the behind-the-scenes world of the shoe wars, Legends and Soles is the long-awaited memoir of a giant of American sports and a marketing genius.



















