Product launches fail at a shockingly high rate. Why? LAUNCH Code answers this critical question and provides a framework, vocabulary and tools for teams to deliver better outcomes and grow their organizations consistently. By studying successful public companies and interviewing leaders in the private equity and venture capital industries, sales expert, James Whitman identified key strategies that set these companies apart. These organizations consistently launch successful products and build robust portfolios. In this book, you'll learn practical approaches overcoming common challenges, a framework to become world-class launch team, and case studies of successful organizations to inspire you. You'll learn the skills to scale more consistently, attract investment, and deliver strong returns to shareholders. LAUNCH Code is for: - Leaders who are growing their company by adding new products. - Product leaders or managers accountable for new product introduction - Product managers or marketers who want to make the most of their partnership with sales. -Sales leader solving for the new product portion of their sales goal - People in charge of integrating products from acquisitions. - People who want to update or "relaunch" existing products, especially those that didn't do as well as expected the first time. " LAUNCH Code is an essential playbook for leaders who want to build strong partnerships between product and sales to choreograph new product introductions. Built on solid research and real-world experience, this book delivers the tools and inspiration to grow your business consistently." - Matt Dixon , Wall Street Journal Bestselling Author of The Challenger Sale and The JOLT Effect "In LAUNCH Code , James has distilled his extensive business research and expertise into a very practical playbook that managers can use to get their teams to their full potential while bringing winning new ideas into the world." - Hitendra Wadhwa, CEO, Mentora Institute, Professor, Columbia Business School "As someone who has been in leadership development for over two decades, I believe this book perfectly combines the diagnosis of dysfunction and a recipe for success. Unlike many business books, this one is not about theory and fluff but is filled with tactical and actionable strategies for approaching new products. I also feel that carving out some of these lessons has broader applicability for change, innovation, and cross-company collaboration." - Steph Auping, Chief Learning Officer, Leadership & Co.