The following text field will produce suggestions that follow it as you type.

Coles

Loading Inventory...
Language Business, at WorkLanguage Business, at Work

Language Business, at Work in Vernon, BC

By None

Current price: $51.99
Original price: $64.35
Buy Online
Language Business, at Work

Coles

Language Business, at Work in Vernon, BC

By None

Current price: $51.99
Original price: $64.35
Loading Inventory...

Size: Kobo eBook

Buy Online
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way. Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter introduces and demonstrates the application of a specific linguistic or discourse analytical theory drawing on real-life cases from the world of work and business, which act as springboards for further discussion. There is also ample opportunity for readers to put new skills into practice, with an array of activities, tasks, and clearly defined learning outcomes identified throughout, plus an extended case study encouraging a comprehensive approach to business communication. In addition, this extensively revised second edition includes: - Updated examples and further reading suggestions for each chapter - New content covering integrated marketing, advertising and selling, CSR, recruitment and onboarding, multilingual workplaces, bullying and harassment, and report writing - A brand new companion website, providing additional resources for teaching and learning, including a podcast hosted by the authors.
Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way. Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter introduces and demonstrates the application of a specific linguistic or discourse analytical theory drawing on real-life cases from the world of work and business, which act as springboards for further discussion. There is also ample opportunity for readers to put new skills into practice, with an array of activities, tasks, and clearly defined learning outcomes identified throughout, plus an extended case study encouraging a comprehensive approach to business communication. In addition, this extensively revised second edition includes: - Updated examples and further reading suggestions for each chapter - New content covering integrated marketing, advertising and selling, CSR, recruitment and onboarding, multilingual workplaces, bullying and harassment, and report writing - A brand new companion website, providing additional resources for teaching and learning, including a podcast hosted by the authors.

More About Coles at Village Green Shopping Centre

Find everything in-store including new, used and children’s books, music, movies, games and toys. Visit Coles today to find the perfect gift, or a novel for yourself. COVID-19 UPDATE: Open | Regular Centre Hours

Find Coles at Village Green Shopping Centre in Vernon, BC

Visit Coles at Village Green Shopping Centre in Vernon, BC
Powered by Adeptmind