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Coles Land Rich, Cash Poor: My Family's Hope and the Untold History of the Disappearing American Farmer at Village Green Shopping Centre in Vernon, BC
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2025 Book of the Year Award Winner from the Nonpartisan Farm Foundation
A C-SPAN Author Series Most Important Book of 2024
The award-winning hidden history of an economic and cultural crisis that is threatening our very food supply—the disappearance of the American farmer.
**“An anthem to the family farm in America.” —** AP News
Taking on this working-class story of heart and hardship, writer and rural policy expert Brian Reisinger weaves forgotten eras of American history with his own family’s four-generation fight for survival on their small Midwestern farm. Readers learn the truth about America’s most detrimental and unexplained socioeconomic crisis: How the family farms that feed us went from cutting a middle-class path through the Great Depression to barely making ends meet in modern America. Along the way, they’ll see what it truly takes to feed our country: accidents that can kill or maim; weather that blesses or threatens; resilience in the face of crushing economic crises, from depressions and recessions to COVID-19; and the tradition that presses down on each generation when you're not just fighting for your job, you're fighting for your heritage.
With newly analyzed data, sharp historical analysis, conversations with some of modern farming’s most notable champions and critics alike, honest debate on both sides of the aisle and everywhere in between, and personal storytelling, Reisinger reveals how the hollowing out of rural America is affecting every single American dinner table. Food prices soaring far beyond the rate of inflation, a vulnerable food supply chain, environmental and ecological dilemmas, the security of our farmland from foreign adversaries, a mental health crisis that includes farmer suicides and addictions, a deepening urban-rural divide, and more worries than ever about what’s for dinner. These are all becoming the hallmarks of a food system that has long stood as a modern miracle. The critically acclaimed Land Rich, Cash Poor offers the truth and what we can do—before it’s too late.
2025 Book of the Year Award Winner from the Nonpartisan Farm Foundation
A C-SPAN Author Series Most Important Book of 2024
The award-winning hidden history of an economic and cultural crisis that is threatening our very food supply—the disappearance of the American farmer.
**“An anthem to the family farm in America.” —** AP News
Taking on this working-class story of heart and hardship, writer and rural policy expert Brian Reisinger weaves forgotten eras of American history with his own family’s four-generation fight for survival on their small Midwestern farm. Readers learn the truth about America’s most detrimental and unexplained socioeconomic crisis: How the family farms that feed us went from cutting a middle-class path through the Great Depression to barely making ends meet in modern America. Along the way, they’ll see what it truly takes to feed our country: accidents that can kill or maim; weather that blesses or threatens; resilience in the face of crushing economic crises, from depressions and recessions to COVID-19; and the tradition that presses down on each generation when you're not just fighting for your job, you're fighting for your heritage.
With newly analyzed data, sharp historical analysis, conversations with some of modern farming’s most notable champions and critics alike, honest debate on both sides of the aisle and everywhere in between, and personal storytelling, Reisinger reveals how the hollowing out of rural America is affecting every single American dinner table. Food prices soaring far beyond the rate of inflation, a vulnerable food supply chain, environmental and ecological dilemmas, the security of our farmland from foreign adversaries, a mental health crisis that includes farmer suicides and addictions, a deepening urban-rural divide, and more worries than ever about what’s for dinner. These are all becoming the hallmarks of a food system that has long stood as a modern miracle. The critically acclaimed Land Rich, Cash Poor offers the truth and what we can do—before it’s too late.
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