Platinum Thickening Shampoo is a gentle cleanser that increases the diameter of the hair. 932ml (31.5 oz). Made in USA. Works by eliminating build-up and excess oils that can weigh down styles. This shampoo gives the appearance of thick hair by adding body and fullness to styles for weightless lift and dimension. Massage and lather into damp hair. Rinse thoroughly. Follow with Kenra Professional Platinum Thickening Conditioner.