A Forbes Best Business Book of 2016 Have you ever said to yourself, "This feels far more complicated than it needs to be?" Cluttered processes are the enemies of control in your life and your business. Using simplification and focus as pillars, Keep It Simple teaches you how to take charge of your own goals and happiness. By eliminating distractions and focusing on the task at hand, you can streamline your processes and get results. With over 30 years of experience, Joe Calloway is an expert in simplification. If you want to create positive growth and change within your work, home, and overall routine, remove the obstacles that you have created for yourself. A flamethrower is not as effective at getting through a wall as a blow torch. The ability to focus your mind and actions allows for the most impactful change.