Capture the true you spark unique moments of creativity and style with the instax square sq40 – an eternally chic instant camera that looks as good as it shoots. that’s right, it’s got a sophisticated black textured finish that’ll go with any style. And it’s remarkably easy to control, helping you capture beautifully exposed square prints, every time. in fact, when it came to designing the square silhouette, we had only the boldest in mind. We wanted to add the feel of analogue photography to bring you a timeless look that’ll only ever enhance your unique flair. Plus, by making the instax square sq40 wonderfully versatile, it’s always ready for all your creative endeavours. simply twist to turn on, twist to enter selfie mode and twist to turn off. Nothing more complicated, nothing to stand in the way of capturing ‘that’ shot before the moment passes. and with automatic exposure, expressing your creativity really couldn’t be easier; whether you’re behind the camera or framing yourself in the selfie mirror ready for a close-up. (because let’s face it, sometimes it’s fun to be centre of attention). just point and snap, and leave the square sq40 to do the rest – trust us, even the most discerning eye won’t be able to fault the sq40. once you’re finished snapping photos, power up the instax up! App. Here you’ll discover an ingenious way to keep all your instax photos digitally in one place. Simply scan your physical prints with your phone to turn them into sharable digital snaps that you can fine-tune, tag and save. go on, make light work of capturing the true you with the instax square sq40.