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Coles In Search of Powder: A Story of America's Disappearing Ski Bum at Village Green Shopping Centre in Vernon, BC
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As a recent college graduate and fledging newspaper reporter in the Lake Tahoe area, Jeremy Evans became immersed in ski bum culture—a carefree lifestyle whose mantra was simply: “Ski as much as possible.” His snowboarding suffered when he left for a job in the Portland area; and when, at twenty-six, he suffered a stroke, he reexamined his priorities, quit his job, moved back to Tahoe, and threw himself into snowboarding. But while he had been away, the culture had changed. This book is Evans’s paean to the disappearing culture of the ski bum. A fascinating look at a world far removed from the larger culture, it is also a curious account of a passion for powder and what its disappearance means. Evans looks at several prominent ski towns in the West (including Crested Butte, Jackson Hole, Telluride, Lake Tahoe, Park City, and Mammoth) and the ski bums who either flourished or fled. He chronicles the American West transformed by rising real estate costs, an immigrant workforce, misguided values, and corporate-owned resorts. The story he tells is that of quintessentially American characters—rejecting materialism, taking risks, following their own path—and of the glories and pitfalls their lifestyle presents.
As a recent college graduate and fledging newspaper reporter in the Lake Tahoe area, Jeremy Evans became immersed in ski bum culture—a carefree lifestyle whose mantra was simply: “Ski as much as possible.” His snowboarding suffered when he left for a job in the Portland area; and when, at twenty-six, he suffered a stroke, he reexamined his priorities, quit his job, moved back to Tahoe, and threw himself into snowboarding. But while he had been away, the culture had changed. This book is Evans’s paean to the disappearing culture of the ski bum. A fascinating look at a world far removed from the larger culture, it is also a curious account of a passion for powder and what its disappearance means. Evans looks at several prominent ski towns in the West (including Crested Butte, Jackson Hole, Telluride, Lake Tahoe, Park City, and Mammoth) and the ski bums who either flourished or fled. He chronicles the American West transformed by rising real estate costs, an immigrant workforce, misguided values, and corporate-owned resorts. The story he tells is that of quintessentially American characters—rejecting materialism, taking risks, following their own path—and of the glories and pitfalls their lifestyle presents.
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