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Coles In Pursuit of the Trivial: A Book about Nothing at Village Green Shopping Centre in Vernon, BC
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With a first degree in Astrophysics, it seems counterintuitive to think that Gianfranco would spend the next 25 years in the world of CRM, data, personalisation and loyalty. It has, however, given him the opportunity to explain that engaging with customers in a relevant way need not be rocket science! Having spanned both agency and brand roles in his career he has had the opportunity to work with brands such as Disney, BMW, easyJet, Aesop, Avon International and Dr. Martens. Now an international speaker and consultant, this book is a collection of perspectives, anecdotes and jokes from his career to date. A whistle-stop tour of his thinking around CRM, customer journey mapping, data strategy and personalisation. Gianfranco is the anti-christ of traditional CRM and small thinking. I hugely admire his ability to be innovative within the often-maligned discipline of CRM. Thinking about it in ways that bust myths and break it out of e-mail and DM stereotypes. He makes it accessible, effective and - surprisingly - inspiring! Dickon Laws, Global Head of Innovation, Ogilvy
With a first degree in Astrophysics, it seems counterintuitive to think that Gianfranco would spend the next 25 years in the world of CRM, data, personalisation and loyalty. It has, however, given him the opportunity to explain that engaging with customers in a relevant way need not be rocket science! Having spanned both agency and brand roles in his career he has had the opportunity to work with brands such as Disney, BMW, easyJet, Aesop, Avon International and Dr. Martens. Now an international speaker and consultant, this book is a collection of perspectives, anecdotes and jokes from his career to date. A whistle-stop tour of his thinking around CRM, customer journey mapping, data strategy and personalisation. Gianfranco is the anti-christ of traditional CRM and small thinking. I hugely admire his ability to be innovative within the often-maligned discipline of CRM. Thinking about it in ways that bust myths and break it out of e-mail and DM stereotypes. He makes it accessible, effective and - surprisingly - inspiring! Dickon Laws, Global Head of Innovation, Ogilvy
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