IGK's Blonde Pop Conditioner is a purple toning, blonde-enhancing conditioner that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine. Benefits 7x reduced brassiness*, brighter shade, moisturized strands, 450F heat protection Soften, strengthen, hydrate, add shine Squalane-infused to help restore moisture, brilliance and shine Ultra-clean formulas *When used as a system of Blonde Pop Shampoo, Conditioner and L.A. Blonde Treatment Spray Vegan. Cruelty-Free. Gluten-Free. Key Ingredients Purple Rice: helps soften and strengthen hair Squalane: ultra-emollient conditioning agent that replenishes moisture balance Formulated Without Gluten Parabens Sulfates (SLS or SLES) Petrolatum Mineral Oil