In celebration of 30 years at the forefront of international fashion and lifestyle publishing, this book, edited by Creative Director and i-D founder Terry Jones, features all of the iconic covers to date as well as the best stories behind the making of the images. In personal discussion with many of the creative talents he has worked with over the years, Terry Jones weaves his own personal web of diary, memories, and magic to give the reader an unforgettable look into a secret world before the digital age made everything accessible and public. Taking us to the present day with Nick Knight’s three latest covers (streamed instantly and shown online as he was photographing them), this book offers an incredible insight into a creative world that is changing under our eyes, but still has its heart and its creativity firmly rooted in its beginnings.