Learn the real secret at the heart of compelling communication. Hypnosis seems to belong in a secret realm - a place of mystery and power. The truth: Hypnosis is everywhere. Beyond the myths, secrecy and stagecraft is an extraordinary set of skills for influence and transformation. This book is like no other because Hypnosis is not just for therapists and entertainers. It is truly for everyone. Master this art and you will communicate in a compelling way that is perfectly aligned with your ethics. You'll also be protected against the downside: With these skills, you will be aware of 'sales hypnosis' and media influence - and be able to defend yourself against it. It's time. If you want to expand your world, this is the book you've been waiting for.