M&As require a company to invest a huge chunk of resource and a significant amount of capital. They are complex and involve risk that needs to be mitigated or managed. Get it right and an M&A will open the door to new markets, new customers, and new revenues supported by greater operational efficiencies. Get it wrong and the pitfalls can cause a company reputational and financial damage that takes time to recover. How to lead through M&A using 20 easy insights; shares experience gained from successfully executed M&As and complex cultural transformation. This book is for anyone who leads an M&A and wants to spot the pitfalls, why they might show up in an organisation unintentionally and how to avoid them. The insights are laid-out in an easy to access and digestible form to aide time-efficient learning. As an M&A leader you are pivotal to the successful outcome of the M&A and underestimating the emotional response to change is one the most common pitfalls.