Did you know that as many as 80% of women are applying makeup incorrectly for their face shape? By "incorrectly", we mean that these women are not maximizing the beauty effects of the makeup products that they use. Many of us know that placing bronzer, blush, and highlighter in different places can create an entirely different "face." It makes sense that a "how to apply makeup" book be used in the home of every person who wears makeup to help you always put your best face forward.