Free advertising seems like an impossibility. There are ways to save on advertising costs, however, with a little imagination and creativity. Companies wishing to advertise can write articles related to their area of expertise which can be submitted to media and publications with an interest in that field. Promotional items can contain information about company and merchant opportunities. Due to the increase in Internet users and websites, new websites offering free services have emerged. Articles can be written and broadcast for free on this website, which is viewed by hundreds of people every day. Once a business gains recognition, it will gain popularity in the crowd in no time. This popularity can lead to them being invited to radio and television talk shows and even interviews. Such an opportunity should not be missed as it offers a chance for free promotion. If the delay lasts longer, you can contact the manufacturer by mail, which can be followed by a phone call or personal visit. During the visit, it was possible to discuss the types of business knowledge that would be of interest to viewers of each channel. Once an entrepreneur is public friendly, more offers flow.