Every page in How Much are These Free Books? reflects Judy Hoff's delight in her store's books and customers. With only a $4000 loan and no retailing experience, Judy opens her tiny, used bookstore in Schenectady, New York. Odds seem against her. - General Electric Co., the area's major employer moves thousands of jobs south. - Mega bookstores move into the area, and along with amazon.com they offer drastic price deductions. - A children's bookstore opens just three blocks away, cutting into the most profitable part of the Book Nook's business. Yet the Book quadruples its space and evolves into a full-service store, switching to new books exclusively, remaining in business for nineteen years (1983-2992).