New richly pigmented shade gives eyes instant brightening power - it's clinically proven. Kicks up the volume and length of each and every lash for a look that's lusher, plusher, bolder. Pure, deep colour only adds to the impact. Wear it once and you'll feel naked without it. Ophthalmologist tested. Imported. Kicks up the volume and length of each and every lash. Pure, deep colour only adds to the impact. Lashes get instant volume and length.