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Hidden WOMBAT: How Executives Innovate without the Waste of Money, Brains
Coles
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Hidden WOMBAT: How Executives Innovate without the Waste of Money, Brains in Vernon, BC
By None
Current price: $47.99

Coles
Hidden WOMBAT: How Executives Innovate without the Waste of Money, Brains in Vernon, BC
By None
Current price: $47.99
Loading Inventory...
Size: Hardcover
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
Good ideas are killing great companies.
A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.
Every late-stage failure, every pivot, is a testament to this. When you're wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?
Needs-Driven Innovation (NDI)—inspired by Stanford University's Biodesign program—turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.
Reversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.
Good ideas are killing great companies.
A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.
Every late-stage failure, every pivot, is a testament to this. When you're wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?
Needs-Driven Innovation (NDI)—inspired by Stanford University's Biodesign program—turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.
Reversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.



















