Make brushing fun and effective with the GUM SpongeBob Toothbrush! Its ultra-soft bristles help to clean those hard-to-reach areas while being gentle on gums. The tongue cleaner helps remove bacteria to keep your kids breath fresh. Designed with small hands in mind, this toothbrush is easy to hold and control. Plus, the suction cup base lets you store the brush upright, keeping the bristles clean and reducing counter clutter. Encourage good brushing habits with gentle, circular movements that clean all surfaces of the teeth, leaving your little ones smile fresh and bright.