Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoptionsupplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective-considering both technological and public-policy concerns. The text presents stories of success in green production and explains what made them successful. It includes coverage of:Sustainable tourism in the Galapagos IslandsThe revival of battery-powered electric vehicles in JapanThe transition from oil dependency to sustainability in DenmarkThe promise of sugarcane ethanol as a cleaner fuel alternativeSustainable urban mass transportMapping the universe of green products, this book is the result of a joint effort of researchers affiliated with the Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania. Praise for the book:... covers a wide range of topics, from energy to automobiles to tourism, in impressive depth.-Michael A. Cusumano, author ofStaying Power, and SMR Distinguished Professor, MIT Sloan School of Management... should be on the shelf of every manager and educator, as resource and inspiration.-Andrew A. King, professor, Tuck School of Business, and co-founder, Alliance for Research on Corporate Sustainability... an excellent starting point in the analysis of production possibilities compatible with the requirements of sustainability and environmental friendliness.-Emilio Ontiveros, AFI chairman and board member of Iberdrola Renovables | Green Products by Joao Neiva De Figueiredo, Hardcover | Indigo Chapters