Its a cereal. Its a snack. Its a pantry staple. Rice Chex Breakfast Cereal provides a wholesome and delicious option to start your day. Rice Chex Breakfast Cereal features the classic original oven-roasted rice flavour and crispy texture you know and love. This cereal is perfect for breakfast with milk, as an afternoon snack, or added to your favourite party mix or cereal bars. So get to munching, mixing and making, because each of these crunchy squares holds a world of possibilities. Rice Chex Breakfast Cereal is a family favourite perfect for kids, adults, and everyone in between. This tasty cereal is gluten free and low sugar and contains no artificial flavours or colours.