How did a former bank executive and a kid from a car wash cross paths to discover a shared passion for crafting memorable customer experiences? From Mindless to Mindful answers this question while weaving together their lessons learned over two vastly different careers. Their stories are real and compelling-they transcend boundaries between industries, the nature of businesses, and generational gaps. In today's global marketplace, products and pricing are becoming less distinguishable. Organizations are discovering that great customer service is no longer enough-it takes more. The world's most admired organizations have progressed beyond customer service and now focus on the end-to-end experience of their customers and their employees. This book will show you how to get there. From Mindless to Mindful is for everyone. From CEO to manager to front-line employee, this book will sharpen your focus on what really matters to the people who grow your business. You will gain fresh insights on building a culture where delivering memorable customer experiences is in the heart and mind of every employee. | From Mindless To Mindful by Draj Fozard, Paperback | Indigo Chapters