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Focus by Al Ries, Paperback | Indigo Chapters
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Focus by Al Ries, Paperback | Indigo Chapters
From Al Ries
Original price: $21.99
Current price: $21.12
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Coles
Focus by Al Ries, Paperback | Indigo Chapters
From Al Ries
Original price: $21.99
Current price: $21.12
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Size: 0.73 x 8 x 10.08
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What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success. | Focus by Al Ries, Paperback | Indigo Chapters