The First and Ten Mentoring Program is based on a football metaphor that is infused into the academic and social setting. It encourages and empowers students to collaborate through a team effort. This unique program helps build self-esteem, especially with African American Males and other youth experiencing challenges. It is an activity that can be utilized in the classroom by teachers. In addition, a motivational tool at home for parents, to enhance and encourage students to move toward academic growth. The motto of First and Ten Mentoring is, WE BELIEVE-WE CAN ACHIEVE!